Italian fashion label Elisabetta Franchi moving to Neuer Wall

Neuer Wall in the centre of Hamburg is already the address for well-known international luxury brands such as Chanel, Dolce & Gabbana and Giorgio Armani. In July 2022 the row of luxury shops will be augmented by one more prêt-à-porter brand; Elisabetta Franchi, a ladies’ fashion label from Italy is opening a mono-brand store at Neuer Wall 84. It will be the largest of the 90 mono-brand stores that Franchi operates around the world and the first time that this Italian brand has opened a shop in Germany. Jan Kucht, one of the store’s two franchisees, also operates the “Dresscode Winterhude” boutique in Hamburg’s Winterhude district, where Elisabetta Franchi apparel is already one of the brands in stock. In order to make the brand better-known and better-selling, it was decided to open a mono-brand store. As exclusive agent Grossmann & Berger, a member of German Property Partners (GPP), assisted the client in the search for suitable premises and brokered the lease for a property offering some 554 m² in total.

The store’s standout feature is the huge shop window in the façade designed by the famous BRT Bothe Richter and Teherani firm of architects. The rental space consists of some 370 m² of sales space (ground floor) and 184 m² of storage and ancillary space (first floor). Located in the south section of Neuer Wall, the store is in an area that has seen an amazing revival process in recent years. In the immediate neighbourhood one finds the meticulously refurbished “Stadthöfe”, a complex that includes the boutique hotel “Tortue”. Increasingly, high-end labels are taking space in this part of Neuer Wall; recent arrivals include Isabel Marant, Anine Bing and MYKITA.

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Berit Friedrich

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